Track Page Views And Conversions With GA4

Occasion allows you to track conversions and page views with GA4 so that you can accurately measure all your marketing efforts with GA4 in driving customers to purchase your events. Additionally, with the help of this tool, you can build funnels or other path-to-conversion reports that allow you to explore your users’ behavior.

In this Article, you will see

• What You Need
• What Does Integrating GA4 With Occasion Allow You To Track?
• Adding GA4 To Your Occasion workspace
• Obtaining Your GA4 Identifier

What You Need

• GA4 Measurement Identifier

What Does Integrating GA4 With Occasion Allow You To Track?

• Page views
• Purchase events (including the value of the purchase and the currency)

Adding GA4 To Your Occasion workspace

1. Log in to your Occasion workspace, click on Settings in the side bar menu, and select “Account Settings”

2. In the left panel, navigate to Integrations and click customize on the Ad Tracking and Analytics section
3. Toggle on "Google Analytics" and select “Edit”
4. Paste your GA4 Identifier here, and press “Save”

Obtaining Your GA4 Identifier

1. Log into GA4 account and necessary GA4 property
2. Click on "Admin" in the lower-left corner of the screen

3. Under the "Data Collection and Modification" section, select "Data Streams"

4. Click the arrow on the right-hand side of your data stream and find the Measurement ID.