Generate Positive Reviews Online


Turn customer feedback into gold. Send a quick 5-star survey to your attendees - happy customers get directed straight to Google or your preferred review site, while constructive feedback from customers who rate 3 stars or less comes directly to you as an internal note so you can improve.


In this article,

How Review Campaigns Work

24 hours after someone attends your class or experience, they receive an email asking them to rate their experience on a 5-star scale.


Here's what happens next:

  • 4-5 Stars (Happy Customers) → They're automatically directed to Google, Facebook, Yelp, or a custom review link to leave a public review
  • 3 Stars or Less (Constructive Feedback) → Their feedback comes to you as a private internal comment so you can see what could be better and reach out if needed

This way, you're capturing positive reviews where potential customers can see them, while also getting early warning signals on experiences that need improvement.

Activating the Campaign

Ready to start collecting reviews? Here's how to turn on your Review campaign:

  1. From your Occasion workspace, click Campaigns in the left panel.
  2. Find and click on Reviews Campaign from your list of campaigns.
  3. In the top right corner of the campaign page, click Settings.
  4. In the Settings menu, you'll see a toggle next to Generate Online Reviews. Click the toggle to turn it ON.

That's it! Your campaign is now active.


What happens next:

The first email will automatically go out to your customers 24 hours after they attend an event. From there, they'll rate their experience on a 5-star scale, and depending on their rating and your redirect settings, their feedback will either be collected directly in Occasion or sent to Google/your chosen external review site.

Configuring Your Review Redirect

When a customer selects 4 or 5 stars, you have three options for what happens next:


Option 1: Collect Positive Feedback Directly (Default)

The simplest approach - customers who rate 4-5 stars see a thank you message, and their positive feedback stays with you in Occasion. You don't have to take any action. This is the default setting, so if you like it this way, you're all set.


Option 2: Connect to Google

Send happy customers straight to your Google Business Profile to leave a review.


To set this up:

  1. From your Occasion dashboard, go to Campaigns in the left panel
  2. Click Review Campaigns
  3. Click Settings
  4. Click Edit under Generate Positive Reviews Online, this will open a pop-up window
  5. Select the On Google tab
  6. Search for your business name or Google address, and click Save

Occasion will auto-connect to your Google Business Profile. Once connected, customers who rate 4-5 stars will get a button that says "Leave a Review on Google" and be taken straight to your profile.


Option 3: Manually Add an External Site

Prefer Facebook, Yelp, TrustPilot, or a different platform? You can manually paste a custom URL.

To set this up:

  1. From your Occasion dashboard, go to Campaigns in the left panel
  2. Click Review Campaigns
  3. Click Settings
  4. Click Edit under Generate Positive Reviews Online, this will open a pop-up window
  5. Select the Enter URL Manually tab
  6. Paste the full link to your review page (e.g., your Facebook page URL, Yelp business page, etc.), and click Save.

Once saved, customers who rate 4-5 stars will see a button linking directly to that page.

Viewing Feedback & Reviews

Email Notification

Whenever you receive feedback directly (whether it's positive or negative), Occasion sends you an email notification so you don't miss it. This way you'll know right away when customers share feedback.


The notification includes:

  • The customer's star rating
  • Their feedback comment
  • A link to view it in full on your dashboard

You can also view all feedback anytime by going to Campaigns → Reviews Campaign in your Workspace. Everything is stored there for your reference.

Public Reviews (4-5 Stars)

Once customers click through and leave reviews on Google, Facebook, or your chosen platform, they'll appear there automatically. You don't need to do anything - Occasion simply directed them to the right place.


Internal Feedback (3 Stars or Less)

Feedback from customers who rate 3 stars or less shows up as internal comments in your Workspace. Only you and your team can see these notes.


To view internal feedback: Go to Campaigns → Review Campaigns

Each comment shows:

  • The star rating they gave
  • Their written feedback (if they added any)
  • The date they submitted it

Use this feedback to spot patterns and reach out to customers if something went wrong.

FAQs

Q: What's the difference between public reviews and internal feedback?

A: Public reviews (4-5 stars) go to Google, Facebook, or wherever you directed them - customers see those. Internal feedback (3 stars or less) stays private in Occasion so only you can see it and respond if needed.


Q: Can I reach out to someone who left negative feedback?

A: Absolutely. You'll see their internal comment in your dashboard. Consider sending them a direct message or email to understand what happened and offer to make it right. Turning a 3-star experience into a loyal customer is worth the effort.


Q: What if I don't have a Google Business Profile?

A: You can redirect customers to any review platform you use - Yelp, Facebook, TrustPilot, or even your own website's review section. Just paste the link into the campaign settings.


Q: Can I change the redirect link after I launch the campaign?

A: Once a campaign is live, you can't edit the link. Create a new campaign next time with the updated redirect. For future campaigns, test the link in the preview step to make sure it works.


Q: Are feedback emails sent for private events?

A: Yes, feedback emails are sent for all events if enabled.

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