Ad Tracking for TikTok

Occasion allows you to track return on your ad spending on TikTok with the TikTok pixel, so that you can accurately measure the effectiveness of your ads in getting customers to purchase your events. Please note that you will need to have working knowledge of TikTok Pixel and TikTok Advertising in order to successfully track conversions using the TikTok Pixel.

• What do you need?

• What does integrating TikTok Pixel with Occasion allow you to track?

• To add your TikTok Pixel to your Occasion Workspace

What do you need?

• TikTok Pixel (learn how to generate a TikTok Pixel)

What does integrating TikTok Pixel with Occasion allow you to track?

• Purchase events (with the value of the purchase as well as currency)

To add your TikTok Pixel to your Occasion Workspace

1. Login to your Occasion Workspace, click on Settings (sidebar menu), then Account Settings.
2. Click on "Integrations", then click "Customize" on Ad Tracking and Analytics
3. Scroll down to TikTok Ads
4. Turn the toggle "On"
5. Click on the "Edit" icon, paste your TikTok Pixel Identifier here, and make sure to save your settings.