Automated Follow-Up Emails

You can automatically follow up with customers after their event ends through Occasion's post-event email feature — perfect for saying thanks or sharing event packets.

In this article, you will cover:

• How to enable the Post-Event Email
• How to customize the subject line and message
• Using a template from another listing
• Available personalization variables
• Adding an attachment
• FAQs

How to Enable the Post-Event Email

The Post-Event Email is configured per listing, so you can customize it uniquely for each of your experiences. To enable it:

1. Open the listing you want to edit
2. Click on the Email Receipts tab
3. Scroll down to the Post-Event Email section
4. Toggle the Enable Post-Event Email switch — it will turn purple when active

How to Customize the Subject Line and Message

Once the feature is enabled, fields will appear for you to customize your email:

Subject Line — This is the subject your customers will see in their inbox. The default is:

Thank you for attending!

Message — This is the body of your email. The default is:

We hope you enjoyed {{product_name}}!

Using a Template from Another Listing

If you've already set up a post-event email for another listing, you can use it as a starting point rather than writing from scratch. Once the toggle is enabled, you'll see a Select template dropdown that shows emails you've already created across your other listings. Selecting one will pre-fill the subject line and message, which you can then edit as needed.

Available Personalization Variables

You can make your message feel more personal by using dynamic variables. Just drop them into your subject line or message body:

• {{customer_name}}   — The customer's name
• {{listing_name}}   — The name of the listing
• {{business_name}}   — Your business name
• {{venue_name}}   — The venue where the event took place

Adding an Attachment

You can optionally attach a file to your post-event email — great for things like a feedback form, discount PDF, or event recap. Click Choose File to upload your attachment before saving.

Saving Your Settings

Once you've customized your email, click Save to apply your changes.

FAQs

When exactly is the post-event email sent?

The email is sent 30 minutes after the event ends.

Can each listing have a different post-event email?

Yes — the post-event email is configured per listing, so the copy can be unique for each experience you offer.

Can I turn off the post-event email?

Yes. Go to the Email Receipts tab on the listing, scroll to the Post-Event Email section, and toggle the switch off. It will turn gray when disabled.

Can I use the post-event email to collect reviews?

Absolutely — this is a great use case, but we have another email campaign for that which is also automated.

Does this work for series or multi-date events?

The post-event email is sent after each individual time slot ends for the event the customer booked.