Automatically Publish Your Occasion Events to Google Search and Google Maps

With Occasion's Google Events Integration, you can grow your business by allowing your existing and potential customers to book your Occasion events directly from Google Search or Google Maps.

This integration will automatically create events on your Google My Business account when you add individual, public events on Occasion.

This integration is only available on Occasion's "Small Business" and higher plans.

If you are the owner of a chain and you have multiple locations in a single Google My Business account, the Occasion Google Events integration is not supported for your account.
To learn more about Google My Business for chains please refer to this Google My Business support article.

Benefits of Google Events Integration

  • Increase conversion by dramatically shortening the path between your customers searching for your business and booking your events.
  • Save time and effort by having Occasion automatically post your events to your Google My Business profile, making them visible right when people search for your business on Google Search and Google Maps.

How it works

When people search for your business on Google, your events will show up in your business profile, and can be booked right from Google Search page and on Google Maps. By clicking on the "Book" button, the customer can immediately book your class.

Which events will post to Google?

Only events that meet the following criteria will post to Google:

  • Events must have initial availability of more than 5 people, and must be happening up to 7 days in the future. 
  • Events must be marked as "Public" in the listing editor. Learn more about public/private events here.
  • Events, which occur as series (ex: 10 week class), will only be added as one event, for the first date of the series.

Events that meet this criteria are posted every Wednesday and Sunday.

Connecting to Google Events


Once you have your Google My Business account set-up and confirmed follow these steps to turn on this integration in Occasion.

  1. Go to Settings > Account Details > Marketing Channels
  2. Scroll under the section called "Customer Acquisition Campaigns" and find "Google Events"
  3. There is a Toggle to switch this feature on. You will also want to click on the button that says "Connect to My Google Business". This will open a pop-up window that asks you to log in with Google and give Occasion the necessary access. Log in with the Google account associated with your Google My Business profile.
  4. If you have multiple locations set up in Google My Business, select the location that you want Occasion to post your events to. Occasion only supports a single Google My Business location. If you only have one location in your Google My Business profile, this step will be skippeIt should only take a few minutes before you'll start seeing your events on your Google My Business account.

Disconnecting from Google Events

If you no longer want your events to be pushed to your Google My Business profile, you should disconnect Occasion from your Google My Business account. To do this, follow these three steps.

  1. Click on "Settings" icon in the top right corner, and go to "Account Details" then "Marketing Channels".
  2. Scroll down to the section under "Customer Acquisition Campaigns" and find "Google Events".
  3. Toggle the switch to "Off".

Once that's done, no new events will be published to your Google My Business profile.

Frequently Asked Questions

Q: Why is my event not posting on Google?
A: In order for your events to be posted on Google they must meet the following criteria:
1. Listing has to be marked as "Active" and "Public".
2. Availability has to be more than 5.
3. The event has to be happening in the next 7 days. If it's happening more than 7 days from now, it will be posted on Google when it fits within this threshold.

Q: What happens if I make changes to an event in Occasion, that's already been published on Google? 
A: If an event happening sooner than the next 7 days is changed, moved, or deleted from Occasion, you will have to make the change on Google yourself.

Q: Will my private events be posted to Google? 
A: No. Any events marked as "Private" in the listing editor will not be posted to Google.

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