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Spotlight - Event Recommendation Algorithm
Spotlight is a recommendation algorithm powered by our Occasion AI. Spotlight creates a unique set of events to recommend to each Customer with the goal of getting them to automatically discover and engage with those events.
In this article, you will cover:
- How does the Spotlight algorithm work?
- What types of Events are NOT included in Spotlight?
- Where is Spotlight included?
How does the Spotlight algorithm work?
Algorithm priorities two metrics: Sales Rank and Recency.
- Sales Rank: Events are ranked by how much sales they have received in the past 30 days.
- Recency: Events created recently are also included to make sure newly created events also receive customer attention.
What types of Events are NOT included in Spotlight?
- Private Events
- Events that are in the past, or inactive.
- Gift Cards
- Events without any images
Where is Spotlight included?
Spotlight is included in most customer email notifications (but not all) and on Customer-facing pages like Confirmation page. Some examples are below: